The Purchase Links dashboard provides comprehensive tracking and analytics for all purchase links in your system. In the Fluid admin portal, navigate to Shopping > Orders, then click on "View Purchase URLs" in the top right corner.
Link Journey Details
| Purchase Link | What You See | Why It Matters |
|---|---|---|
| Creator | Who made the link | Track top performers |
| Recipient | Who received it | Monitor target audience |
| Send Time | When it was shared | Identify peak times |
| Status | Current state | Track funnel progress |
| Platform | App or web purchase | Optimize channel strategy |
Performance Metrics
| Metric | Description | Business Value |
|---|---|---|
| Creation to Click | Time from send to first click | Measure initial engagement |
| Click to Purchase | Time from click to buy | Track decision time |
| Conversion Rate | % of links that convert | Measure effectiveness |
| Platform Usage | App vs web breakdown | Guide platform investment |
Status Tracking
✓ Active - Link is live and shareable
✓ Purchased - Transaction complete
✓ Expired - Past valid date
✓ Disabled - Manually deactivated
Analysis Tools
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- Filter by date range
- Sort by performance
- Group by product
- Export reports
- Track trends
Set up weekly performance reviews to identify your most effective purchase link strategies and replicate successful patterns.
To learn more, see "Shopping: An Admin Overview."
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