What are the best practices for image optimization?

Technical Optimization

• • Compress images before uploading (aim for 50-70% reduction)
  • Use descriptive, SEO-friendly file names (e.g., "blue-denim-jacket-front.jpg")
  • Include detailed alt text for accessibility and SEO
  • Maintain consistent quality across product categories
  • Strip unnecessary metadata
  • Use modern image formats (WebP with JPG/PNG fallback)
  • Implement lazy loading for better performance
  • Consider using srcset for responsive images

Design Considerations

• • Center important content in the safe zone
  • Leave 20-30% space for text overlays
  • Use high-contrast images (minimum 4.5:1 ratio)
  • Avoid busy backgrounds that compete with the subject
  • Maintain consistent lighting and white balance
  • Use proper white space around main subjects
  • Consider mobile cropping when composing
  • Keep text overlay areas simple

Quality Control Checklist

✓ Image is sharp at intended display size
✓ Colors match actual product
✓ File size is under 5MB
✓ No visible compression artifacts
✓ Proper aspect ratio maintained
✓ Consistent with brand guidelines

Always shoot product images larger than needed (recommend 2000px on longest side), then scale down to maintain quality options for future use.

To learn more, see "Content Sizing Guide"