Understanding Your Fluid Storefront URL Structure
This guide helps you understand how URLs work in your Fluid-powered storefront and what each page type does. You can view the full API documentation here.
What is the ":credit" Parameter?
Throughout your storefront, you'll see URLs that include what we call a "credit" parameter. This is simply the affiliate or representative username that gets credit for any sales. When there's no specific representative, we use "home" as the default.
Examples:
-
example.com/john-smith/shop- John Smith gets credit -
example.com/home/shop- No specific rep attribution
Your Main Pages
Home Pages
Your storefront's home page can be accessed in several ways:
-
example.com/- Your main company URL -
example.com/home- Standard home page -
example.com/john-smith- Home page with rep attribution -
john-smith.example.com- Rep's personalized subdomain
The home page is your main storefront landing page, featuring your products, promotions, and brand messaging.
Shopping Pages
Shop/Catalog Page
example.com/home/shop
This page displays your complete product catalog where customers can browse everything available for purchase.
Individual Product Pages
example.com/home/products/product-name
Each product has its own detailed page showing images, descriptions, pricing, variants, and the ability to add items to cart.
Organization Pages
Collections
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example.com/home/collections- View all collections -
example.com/home/collections/summer-sale- View a specific collection
Collections let you group related products together (like "Summer Sale" or "Best Sellers").
Categories
-
example.com/home/categories- View all categories -
example.com/home/categories/electronics- View a specific category
Categories provide structured organization for your product catalog (like "Electronics" or "Supplements").
Enrollment Pages
Join Page
example.com/home/join
This page shows all available ways to join your company, including different membership tiers and enrollment packs.
Enrollment Pack Details
example.com/home/enrollments/starter-pack
Each enrollment option has a detailed page showing what's included, pricing, and benefits.
Content Pages
Media Library
example.com/home/media/welcome-video
View training videos, promotional materials, and downloadable resources.
Blog
-
example.com/home/blog- All blog posts -
example.com/home/posts/company-news- Individual blog post
Your blog section for company news, articles, and updates.
Custom Pages
example.com/home/pages/about-us
Create custom pages for things like "About Us," special landing pages, or any other unique content.
Playlists
example.com/home/libraries/getting-started-playlist
Curated collections of media, content, or products grouped together for specific purposes or campaigns.
Representative Pages
MySite Pages
example.com/my/john-smith
Each representative can have their own personalized MySite page to share with customers and prospects. You can customize MySite themes in the admin.
Cart & Checkout
Shopping Cart
example.com/home/cart
View and manage items in the shopping cart. By default, Fluid uses a side drawer cart, but this can be changed in your admin settings.
Need Help?
If you have questions about customizing these pages or need assistance with your Fluid storefront, please contact our support team.
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