Active vs Paused vs Cancelled Subscriptions

Introduction

Knowing who your subscribers are, and how many subscriptions you have Active, Paused or Cancelled allows you to manage your business properly. Below you will learn about different subscription statuses, as well as the importance of understanding this data. 

Login to Admin Portal

1. Visit: https://admin.fluid.app/
2. Enter your email address associated with your account.
3. Retrieve the 6 digit code sent to your email and enter it.
4. You are now in your company's Fluid Admin portal. 

Finding Subscriber Records

Once inside your portal, take the following steps to get to your subscribers.

1. On the left hand navigation bar, under We-Commerce, open the Orders dropdown.
2. Select Subscriptions.
3. You now have a view into all of your customers and reps on subscriptions.
4. You can filter by Active, Paused and Cancelled.

Active Subscribers:

• People who are currently paying for a subscription service.
• Users who regularly engage with the content or service.
• Accounts in good standing with valid payment methods.

Paused Subscribers:

• People who have paused their subscription.
• Users who still have accounts but have their current subscription paused or skipped.

Paused Subscribers:

• People who have canceled their subscription
• Users who still have accounts but have cancelled their subscription. 

Why It’s Important to Track Subscriptions and Subscribers

1. Revenue Forecasting
   • Active subscription users represent recurring, predictable revenue. Knowing how many are subscribed (and how many drop off) helps the business project cash flow and plan inventory.
2. Customer Retention
   • Inactive users are a red flag. If someone cancels or pauses their subscription, it’s a sign they may be losing interest. Identifying them quickly allows for win-back campaigns, surveys, or special offers.
3. Engagement & Support
   • Active subscription customers are more engaged with the brand. Businesses can prioritize their support, loyalty rewards, or early product releases to strengthen relationships.
4. Marketing & Upselling Opportunities
   • Knowing who’s active helps target them with complementary products or bundle offers.
   • Inactive users may need reactivation campaigns, education, or incentives to restart.
5. Operational Efficiency
   • Helps ensure proper stock levels, fulfillment planning, and supplier management. A surge in cancellations or inactivity could signal product, pricing, or delivery issues that need fixing.
6. Business Health Metrics
   • The ratio of active vs. inactive subscription users is a key performance indicator (KPI) for customer loyalty, product satisfaction, and long-term business sustainability.