Creating and Sharing Engaging Content

Overview

The Share feature is your gateway to creating and distributing professional content that grows your business. Let's explore how to make the most of it.

Getting Started

Open your mobile app and look for the Share icon in the bottom menu. Tap the + icon in the top-right corner to begin creating your content (Create Media, Create Trackable Link, Create Playlist, etc.)

What Can You Share?

  • πŸ“Έ Photos from your camera roll
  • πŸŽ₯ Recorded videos
  • πŸ“„ Product brochures (PDF)
  • πŸ“Š Presentations (PowerPoint)

Crafting Content That Converts

Your content's success starts with two crucial elements:

1. An Attention-Grabbing Title

Make it impossible to scroll past by:

  • Speaking directly to your audience's needs
  • Creating urgency when appropriate
  • Keeping it punchy and precise

For example:

"This Month Only - 30% Off Popular Products"

"3 Simple Ways to Use Our New Collection"

Get inspiration from some tried and true title templates:

  • "How I [Achieved Result] in [Timeframe]"
  • "[Number] Secrets to [Desired Outcome]"
  • "The Simple Way to [Solve Problem]"
  • "Why [Common Belief] Is Wrong About [Topic]"
  • "Transform Your [Pain Point] Into [Benefit]"
  • "[Year] Guide to [Topic]"

2. A Compelling Description

While optional, great descriptions can transform casual viewers into customers. Here's what works:

Tell a story about:

  • How the product solved a problem
  • Your personal experience
  • Specific benefits others have seen

Power Up with Action Buttons

Turn viewers into leads with two powerful options:

Custom Buttons

Perfect for directing traffic exactly where you want it.

  • Create your own button text
  • Link to any destination
  • Drive specific actions

Lead Capture Forms

Build your contact list automatically:

  • Collect visitor information
  • Auto-sync with your database
  • Follow up efficiently

When someone fills out your form, their information is instantly added to your contacts and a welcome email is automatically sent. Perfect for growing your email list or finding potential business partners.

πŸ’‘ Pro Tip: You can use both Custom Buttons and Lead Capture Forms on the same piece of content!

Choose Your Sharing Strategy

Two Ways to Share:

1. General Link

The Swiss Army knife of sharing:

  • One link works for everyone
  • Perfect for social media
  • Ideal for broad campaigns

2. SmartLink

Your secret weapon for targeted sharing:

  • Creates unique tracking links for each recipient
  • Monitors individual viewing activity
  • Shows you exactly who engaged with your content
  • Helps you prioritize follow-ups based on interest

⚠️ Important: Only send SmartLinks to their intended recipient to maintain accurate tracking.

Content Ideas

Product Sales

  • Product usage photos
  • Before/after pictures
  • Product catalogs
  • Demo videos

Team Building

  • Your business story
  • Training presentations
  • Team recognition posts
  • Opportunity PDFs

Event Marketing

  • Event flyers
  • Countdown posts
  • Testimonial videos
  • Presentation slides

Best Practices

  1. Keep content fresh with weekly updates
  2. Mix different content types
  3. Always include clear calls-to-action
  4. Use SmartLinks for prospect follow-up
  5. Test different titles and approaches
  6. Monitor engagement metrics

Need help? Send us an email at support@fluid.app.

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